Brochure plays a vital role in business activities. It serves as a bridge between the company and its customers and is the first time customers see the company's image and capabilities. How to design a most beautiful brochure that represents the company's image and ability? The application of aesthetic principles becomes the key. The following is an in-depth analysis from three aspects: color, composition and layout.

Color is the soul of brochure design. Excellent brochure color collocation can make the whole brochure more vivid, bright, personalized. In the construction of color, the application of aesthetic principles is the most common. For example, the use of three primary colors, yellow represents fresh, positive; Red can increase cohesion and passion; Blue can convey a sense of technology and professionalism. At the same time, color brightness and saturation also need to be considered, bright colors are more eye-catching, but too saturated is not easy to read, so need appropriate matching.

Secondly, composition design is the key of brochure design, which refers to the position, proportion and application of different elements. The application of aesthetic principles is indispensable in composition design. Common aesthetic principles include symmetry, balance, point, line and surface, and emphases. Through reasonable use of symmetrical, balanced design, can make the whole form of the brochure more beautiful and atmospheric; The bright dots, lines, and surfaces are an excellent way to highlight the highlights of the brochure.

Finally, layout plays a vital role in the brochure. It refers to the distribution and style design of text and images on the page, which directly affects the reading and beauty of the brochure. And the use of aesthetic principles can make the whole brochure more harmonious and mature. For example, for font editing, it needs to select the corresponding font according to the specific content of the text, and set the proper spacing and font size on the font. In this way, the image and the relationship between the message and the customer can be better conveyed.

In conclusion, the application of aesthetic principles in brochure design is very important. Accurately locate target customers through precise color, composition, and layout design, increase the probability of reading the brochure, and improve the company's image and promotion effect. Of course, the application of aesthetic principles also needs to combine the actual situation, from different perspectives, to create more appropriateBrochure Design and ProductionProgramme.

Recommended Reading：

Design and production of the company's employee manual

Product Album Design

Design Concept of Album Cover

Album printing design and production