Album design company actual combat: How to take pictures of "people" in corporate albums to be natural?
Xiaobian said: Every time I look through those "tall" corporate albums, the photos of people always look like "copied and pasted"? The stiff smile and rigid posture make people yawn. The album design company knows this embarrassment best-the carefully planned content is dragged back by the "dummy show"! Don't worry, let's talk about how to photograph those really "talking" characters in the album today!
1. Break the "ID photo curse": the characters in corporate albums want a real sense of breathing
Pain point straight: Imagine potential customers opening your album and seeing rows of employee images like standard ID photos-the same angle, the same smirk, the same background board. The brand temperature delivered by the album dropped to freezing point instantly! Album design companies are well aware that this kind of cookie-cutter "fake" is the taboo of brand building.
Core transformation: The core of enterprise album is people. The "people" here are not props, but the most vivid carrier of enterprise spirit! Their state, emotions and interactions speak the culture, vitality and credibility of the enterprise more silently than soundly. There is only one goal: to capture real moments and convey brand temperature. Let readers feel: "Oh, this is what they really look like. It feels quite reliable/energetic/professional!"
2. Practical tips: scene-based shooting that makes characters "live" in the album
Want to photograph natural characters? The key lies in scene guidance and state capture. Throw away those "look at the camera and smile" instructions!
"Immersion" at the workstation: Concentration is professionalism
Scene construction: Don't pose stiffly! Return employees to their daily work stations. Engineers debug equipment, designers focus on drawing, customer service patiently answers, and baristas paint flower... A real work environment is the best backdrop.
Guidance tip: "Forget that we are shooting and just go on with what you are doing." Photographers need to wait patiently and be keen to capture pictures. Capturing the slightly frowned thinking, the flash of inspiration at the corners of your mouth, and the smooth operation of your fingertips-these fleeting moments are more convincing than any posing. Album design companies are good at using such pictures to declare silently: We are professional because we are invested!
"Collaborators" in the team: tacit understanding is cohesion
Scene construction: brainstorming in the conference room (whiteboard full of ideas), technical research in the workshop (several people surrounding a piece of equipment), celebration moments of the project team (natural high five or smile). These interactive scenes best reflect team DNA.
Guidance secret: Set a real small task or topic discussion to ignite everyone's desire to communicate. "In order to solve Customer X's problem, your group now quickly discusses a solution?" Photographers watch, capturing the knowing smile of eye contact, the gestures during heated discussions, and the focused expression when solving problems together. Such a picture in the album is worth a thousand words: "We are a team that can fight tough battles and is full of vitality!" This is exactly the core value that Giclee Design Company wants to help you deliver.
The leader's "true temperament": affinity is infectious
Scene construction: Break the stereotype that the boss is "sitting upright"! Try these scenarios: communicating technical details with frontline workers on the shop floor, watching new product testing with interest in the R&D lab, listening carefully and recording during employee sharing sessions.
Guidance secret: Avoid the "leader looks at the camera" instruction. Let the interaction happen naturally: "Mr. Zhang, how much do you think the efficiency of this new process can be improved after improvement?" Capture his concentration as he leans over to observe the equipment, his slight nod of approval as he listens to employee suggestions, and his excited gestures as he discusses with technical backbones. Through these real pictures, the album design company skillfully presents the pragmatism, openness and leadership of leaders, and greatly enhances brand trust.
Customer/partner's "witness": Trust is persuasiveness
Scene construction: the moment of communication when customers visit the company, the satisfactory handshake or group photo of both teams when the project is delivered, and the real feedback from users at the product usage site.
Guidance secret: Create an atmosphere of relaxed communication: "Manager Wang, what makes you most satisfied about this cooperation?" Encourage the expression of true feelings. Capture the natural and relaxed smile of both parties when talking, the satisfied eyes when viewing the results together, and the focused or happy expression of users when using the product. Incorporating these real third-party perspectives into the album is the most powerful social recognition and a clever strategy for the album design company to endorse the brand.
3. Details determine success or failure: the key elements that make the sense of nature come to your face
Light is the Soul: Prioritize Using Natural Light! The workstation by the window, the workshop passage where the sun shines obliquely, and the AC corner under the shade of the tree. Natural light can bring a soft and three-dimensional effect, making the skin texture of characters more realistic. Indoor shooting needs to simulate natural light to avoid stiff studio light effects. The photographers of the album design company know this well.
Clothing and environment: Authentic is reasonable: Employees wear daily work clothes (engineer's work clothes, designer's casual clothes, sales formal clothes) that are in line with their job status. The environment maintains proper traces of work-documents at the desk, tools at the workshop, instruments at the lab. Truth and order are the key, but deliberately tidying it up spotlessly will be distorted. This is the basis for the album to present a "trustworthy" image.
Expression and limb: reject "one, two, three eggplant": the core lies in guiding the real state. An interesting question, a resonant remark, and a small task that requires collaboration can all inspire natural expressions and body language. Eyes are particularly important, it is the key to a character's "spirit". The guidance ability of the album design company is crucial at this moment.
Composition and scene: Tell different stories: close-up (capturing delicate expressions and emotions), medium-scene (showing the interactive relationship between characters and the environment and characters), small panorama (explaining the atmosphere of the work scene). Use it flexibly according to the needs of the story to make the album pages rich in layers.
4. The Magic of Album Design Companies: From Photos to Brand Narrative
Good shooting is the foundation, and good use is the art! The core value of the album design company lies in weaving scattered photos of people into touching brand stories.
Theme first, photos are narrative: each group of photos of characters serve a clear album chapter theme (such as "Source of Innovation", "Ingenuity Manufacturing" and "Win-Win for Partners"). Photographs are not ornaments, they are core arguments. The logical clarity of the album is thus reflected.
Symphony of pictures and texts, deepening the impression: refined and powerful copywriting, pointing out the spirit or achievements behind the photos. Avoid simply describing the picture and sublimate the meaning. For example, a photo of the team's heated discussion is accompanied by the caption: "The collision of ideas is the flint that lights up the spark of innovation." Album design companies are well versed in the power of graphic echoes.
Layout breathing, visual rhythm: big picture impact, small picture embellishment, white space breathing. Carefully design the size, position and combination of people's photos on the page to create a comfortable reading rhythm and visual focus, and make the album pleasing to the eye.
True unity, throughout: the photography style of the characters in the whole album must be unified (tone, tone and sense of capture). Avoid the feeling of fragmentation between several posing shots and several capturing shots. Consistency is the key to establishing a professional brand image, and it is also the embodiment of the professionalism of album design companies.
5. Photos of natural figures: the soul investment of picture albums
A successful corporate album is more than just a pile of information. When readers turn the pages of the book and those real, vivid and warm characters come to their faces, what they see is not only faces, but also the spirit, culture and reliability of an enterprise. Natural character photography is the most powerful bridge to break the gap between enterprises and audiences, and it is the key fulcrum for the brand image to "stand up" on paper.
Stop letting stiff posing waste your brand expression opportunities! Aim the camera at those real moments, and capture the concentration at work, the tacit understanding in collaboration, and the joy of success. Let the characters in the album really "come alive" and tell the touching stories that belong to your company.
When you need a company that really knows how to capture the soul of the enterprise with the lens and tell the brand story with designAlbum Design CompanyWhen, please remember: a good album design company is not only a visual craftsman, but also a translator of brand spirit. They can make the characters in the giclee book the most authentic and powerful spokesperson for your brand, making every flip a journey to build trust and empathy. Let the characters speak naturally and let the brand be deeply rooted in people's hearts-this is the core value created by professional album design companies for you.