Still arguing about "who's more important" between the electronic brochure and the paper version? Don't let them "fight"! Today let's talk about how to let this pair of "brothers" join forces and exert the power of 1 1 > 2 to help you tell the brand story more exciting and efficiently.

The corporate brochure, which carries the corporate image and core values, seems to be embarrassed in the digital wave: the electronic version is flexible but easily overlooked, while the paper version is heavy but cannot escape the fate of "pressing the bottom of the box". When a customer receives both a beautifully designed paper brochure and an email with a PDF, who is more likely to be read carefully? The data shows that the information memory retention rate of well-designed paper materials is 25% higher than that of electronic versions on average, but electronic versions have absolute advantages in transmission speed and coverage breadth. The question is never "who replaces who", but how to make them really work together.

Let the electronic version "live" and surpass the shackles of PDF

Don't let the electronic book become a "small sidekick" of the paper version-just exporting a PDF is a huge waste! True corporate brochure design and production experts know how to tap the unique value of electronic version：

Dynamic content, continuous preservation: Are the product prices on paper books updated? A link in the electronic version goes directly to the real-time data of official website. Case presentation too thin? Embed short videos to let customers witness the product strength with their own eyes.

In-depth interaction, eye-catching: embed a 360 ° panoramic view in the product page of the electronic book, and customers can "play" with the product by sliding their fingers. Set up detailed charts that can be clicked to expand at key data points to meet information needs of different depths.

Accurate tracking and optimized decision-making: Which product page is repeatedly viewed? Which part of the content do readers skip in a hurry? The electronic version of background data is your "market intelligence officer", guiding you to iterate content and even providing accurate customer insights for the sales team.

Let the paper version "sink" and become the anchor of trust

In the age of information overload, a paper brochure with excellent texture is an attitude declaration in itself. The essence of design and production is to transform this tactile experience into brand trust：

Material technology, silence is better than sound: choose special paper with warm touch for high-end service brands, and try die-cutting or UV technology for technology companies to create a sense of the future. This "feel" will whisper to customers for the brand: "We pay attention to details and are worth trusting."

Focus on the core and guide reading: the paper version doesn't need to carry all the information. Refine core advantages and fist products, and use designed and produced visual language (such as blank spaces, large pictures, and key icons) to guide readers' eyes to ensure that key information is received efficiently.

Smart entrance and online drainage: place a unique QR code in a conspicuous position in the paper book (such as "scan the code to get a complete case collection"), accurately import offline readers into the electronic version or customized landing page, and open up the closed loop of traffic.

Cross-media collaborative operations: Key strategies for 1 1 > 2

Successful corporate brochure design and production requires "arrangement" for electronic and paper versions from the beginning of planning.：

Visual DNA, throughout: strictly unified color system (using Pantone color numbers to compare with RGB/CMYK), core graphic symbols, font family. Make sure customers instantly recognize "this is you" no matter which medium they reach out from.

Content arrangement, each performing its own duties: the paper version outlines and serves as the "cornerstone of trust" and "essence index"; The electronic version provides massive details, real-time updates and interactive experience. The contents of the two guide each other to form an information matrix.

Contact integration, seamless jump: When handing in paper books at industry exhibitions, guide customers to scan QR codes to obtain electronic versions of "hidden gift packages" (such as industry white papers). On the last page of the electronic book, the entrance of "Apply for physical hardcover version" is provided. Let the touchpoints of the two versions meet naturally and extend the user journey.

Cost sharing, effect doubling: basic copywriting and core visual design are completed at one time, and two carriers are adapted at the same time. The printing volume can be flexibly controlled, combined with the wide distribution of electronic version, which not only ensures the professional image presentation, but also effectively controls the overall cost.

Integration of design and production: the guarantee of collaborative landing

No matter how good the strategy is, the lack of seamless connection between design and production is empty talk. This requires the service provider to have：

Cross-media design thinking: Designers not only understand the plane, but also need to understand the screen interaction logic and user experience, and predict the presentation effects of different media.

Mastery of prepress and digital technology: From color management (ensuring the maximum consistency between screen display and printed finished product) to document output (printed documents and electronic documents adapted to each screen), the technical links need to be foolproof.

Full-process project management: One person in charge coordinates the development of electronic version and the printing of paper version to ensure content synchronization, visual unity and on-time delivery, thus avoiding "two skins".

Design and production of enterprise brochureThe evolution of the electronic version and the paper version, the "brothers", move from mutual consumption to mutual achievement. The electronic version gives speed and breadth to communication, while the paper version precipitates trust and texture; The electronic version provides infinitely extended information space, and the paper version anchors in-depth understanding of key values. Only by integrating cross-media collaborative thinking throughout the whole process of design and production, so that every reading and every click become the resonance of brand power, can we truly maximize the value of corporate brochure design and production. Don't let them fight again, it's time to make this combination punch and win a beautiful battle for your brand!