When we carefully create a cover for a giclee, that's just the title page of the brand's visual story. A real master knows how to make this visual gene spread to every corner of the enterprise and become a memory symbol that customers can "unforgettable". Recently, I took a new project. The customer is a company that focuses on cover album design. They asked a good question: "Besides album covers, how can our VI be used to impress customers more deeply?" This made me realize that many colleagues who focus on cover album design may have ignored the "super power" of their own brand vision-VI extension. Today, let's put aside those tall theories and talk about six grounded ideas that can make your design company really "out of the circle"!

1. Your daily office is the best advertising space

Don't underestimate those things you use every day! Envelope Stationery, Business Cards, Quotations, Contract Templates, PPT... These make excellent VI display windows.

Imagine: When the customer receives your beautiful album proposal wrapped in a letter with a unified visual style, or a business card with a full sense of design and details, is that sense of professionalism and care instantly filled? It's a hundred times better than verbally saying "we are professional"!

How to do it: Skillfully "transplant" the most catching core graphics, colors or fonts in the album cover to these office supplies. Be restrained and focused so that every paper touch becomes a brand reinforcement.

2. Employee image: walking brand spokesperson

Your team is your most vivid brand advertisement.

Imagine: When your designer wears a simple cultural shirt incorporated into the company's VI color system or logo to make a proposal or visit a customer, the unified and capable image virtually conveys the cohesion and professional attitude of the team.

How to do it: Work badges, cultural shirts, and even small objects such as notebooks and pens can be skillfully integrated into VI elements. Focus on quality and moderate design, so that employees can wear them with pride, rather than hard "advertising shirts".

3. Space guidance: Let customers step into your "brand story hall"

The office or showroom is the most direct place for customers to experience your brand.

Imagine: as soon as the customer enters the door, the design language of your album cover continues from the Logo wall at the door, the background of the reception desk, to the direction signs, the conference room door numbers, and even the warm reminders in the pantry. The whole space is silently telling: "Look, this is our design aesthetics and attitude."

How to do it: Apply core visual elements (e.g. specific lines, color combinations, graphics) to a spatial identity system. The choice of materials and processes should conform to the tone of the design company (such as acrylic with good texture, metal hollows, etc.) to create an immersive brand atmosphere.

4. Electronic World: Online and Offline Visual Unification War

In the digital age, online touchpoints are equally important.

Imagine: the customer receives your carefully designed electronic case collection (PDF) on WeChat, and the cover continues the VI style; Open your company's WeChat official account. The header, tail and article pictures are unified and recognizable in style; Browsing the official website, from Banner to icon buttons, there is a familiar "taste". This ubiquitous visual consistency builds a strong sense of trust.

What to do: Ensure that all online platforms (official website, social media avatars and covers, email signatures, electronic document templates, online case displays) strictly follow the VI specification. Dynamic GIFs or small videos can also be cleverly incorporated into core elements to add vibrancy.

5. Exclusive "small things": social currency that creates surprises

Design some small objects that are creative, practical and integrate into VI, which are inexpensive and have great results.

Imagine sending a finished album to an important customer with a delicate bookmark with your characteristic graphic printed on it, or a reusable bag with a sense of design. Customers get your creative post-it notes or badges printed with ingenious VI elements at the exhibition, which are not only practical, but also photographed and shared!

What to do: Choose items related to the design industry or used at high frequency on a daily basis: canvas bags with a sense of design, high-quality notebooks, creative bookmarks, featured badges, and even customized coffee cups. The key lies in ingenious, practical and high-quality design, which makes people willing to use and bask in.

6. Activity experience: Let the brand "live" in interaction

Whether it is an industry exhibition, customer salon or internal team building, it is the stage for VI extension.

Imagine: at the exhibition site, your booth design, promotional roll-up, staff clothing, information kits distributed, and even small props in the interactive session all run through the same VI style, forming a strong and unique "field". In the customer salon, from the invitation letter to the on-site layout and the packaging of tea break snacks, design ingenuity is reflected.

What to do: Plan all visual touchpoints in your campaign ahead of time, ensuring core elements are throughout. Use lighting, materials, interactive devices, etc. to transform static VI into experiencable and memorable scenes.

Stop thinking of VI extension as a "face-spending project"! For a cover album design company, these six ideas are the key steps for the brand to move from "work on paper" to "three-dimensional experience". Every extension is a silent proof of professional ability, and every contact superimposes the impression of "reliability", "tasteful" and "worth remembering" in the customer's mind.

When a customer looks forCover album design companyAt that time, those companies that can play and use their own brand vision skillfully are naturally more likely to stand out. This is not only "good-looking", but also an extended expression of strength. Let your brand vision jump out of the album cover and penetrate into every corner, so that customers will truly believe that you have the ability to create the same visual world that is deeply rooted in people's hearts for their brand. After all, who doesn't want to cooperate with a cover album design company that even manages its own brand image with such care?