When the promotional materials of medical enterprises break through the traditional technical manual mode and reconstruct professional expression with scene-based narrative, this work creates a brand-new value transmission mode through the integration of experimental design language and multi-dimensional interactive system. The modular visual matrix subverts the linear typography tradition and transforms complex technical parameters into perceptible visual grammar. Dynamic gradient emerald green is used instead of traditional medical blue, and micrographic patterns and vector illustrations are combined to construct a visual hierarchy with a sense of depth. On the technical parameter display page, the originally developed data crystal visualization system displays product performance through a three-dimensional lattice structure, compared with
Under the background of digital transformation, a medical enterprise's product catalog breaks through the traditional graphic manual paradigm and builds a three-dimensional display system with interactive layers. Designers deconstruct product functionality into key touch points in clinical use scenarios by introducing the User Journey Map (User Journey Map ) concept. A loose-leaf system with physical folding structure is developed, and the information of each level is displayed gradually through folding interaction. Clinical parameters are printed on thermally-sensitive inks, and dynamic data curves are displayed by touching specific areas of your finger, transforming technical descriptions into exploratory learning experiences. Biodegradable corn fiber paper
This red-toned brochure is modern and professionally designed with a clever blend of white and grey backgrounds to create an elegant yet vibrant atmosphere. When you open the cover, the first thing you see is the headline "CASE PRESENTATION" at the top, which immediately conveys that this is a detailed introduction to the product case. The catalog section is carefully divided into sections, each organized around different topics, such as Case Presentation, Product Catalogue, and Brochure. In the
With the rapid development of China's industrial manufacturing industry, the brand promotion of enterprises in the local market is undergoing a deep transformation from emphasis on technical attributes to prominent professional image. This trend is fully reflected in the design of this brand handbook by Schaltbau, a German industrial company. In terms of overall visual style, the manual takes away from the mechanical design common in traditional industrial brochures and uses a clean, clean color scheme with a blue-green hue. This not only creates a more professional and stable brand image for enterprises, but also echoes the trend of consumers' increasing concern about environmental awareness in the Chinese market. at the same time
