Group Album Design: How to create the visual effect of sensibility and rationality?
In today's fiercely competitive business society, the marketing publicity of enterprises is an extremely important work. As the main medium of market display and corporate image publicity, the effect of enterprise group album is very important. A good group album design can create a visual effect of sensibility and rationality, improve the brand influence and deepen the customer's understanding of the enterprise.
How to create the visual effect of sensibility and rationality? The design of group album should not only have beautiful physical form, but also have a corporate culture and concept. This balances the effects of the album between sensibility and reason. In the specific design process, pay attention to the following points:
First of all, the design style of the album needs to be in line with the corporate culture and corporate image.
The style, font, color and other details of the album must correspond to the corporate culture and image. A serious business is not suitable to use exaggerated words and colorful, but a fashionable business is more suitable to adopt lively, colorful design style. In short, the design of the album should be in line with the image and brand characteristics of the enterprise.
Second, use appropriate pictures and illustrations.
Pictures and illustrations can better interpret the business content of a company, especially for new companies and technology companies, where the design of pictures and illustrations is extremely important. The use of high-quality and innovative illustrations in the right places to showcase corporate ideas can bring great results. However, do not use pictures and illustrations too much, otherwise it is not conducive to guide readers to understand the content of the enterprise.
Third, the design is humanized.
Contemporary people pursue the quality of life, cultural connotation and aesthetic feeling, a good picture album not only presents the correct corporate image, but also has the characteristics of humanization. In the design, the visual requirements and actual usage modes of readers should be considered, for example, setting tabs, bookmarks, and zooming functions to provide better user experience.
Fourth, we should be innovative.
The group albums currently on the market can be said to have similar styles and forms that sometimes fail to impress readers. Therefore, designers should keep the brand characteristics on the premise of innovation, unique design can attract readers' eyes, leaving a deep impression.
Finally, the design should prevent over-packaging.
Some companies spend a lot of time and money on album design in pursuit of ostentatiousness, but over-packaging doesn't mean success or higher productivity. In the design of the group album, the products and services are taken as the starting point, and the packaging design effect is carried out under proper conditions, mainly to better demonstrate the advantages and competitiveness of the products and services to customers.
To sum up,Group Album DesignIt must have both perceptual visual effects and rational content elements. A good group picture book needs to be well thought out and deeply understand the culture of the enterprise, and at the same time, closely combine the actual needs of the company and cleverly use the design tools to show the style and image of the enterprise. Forming a common visual image feature, such a group album can not only meet the marketing publicity effect, but also can leave a deep corporate image, strengthen the customer attraction and influence.
Recommended Reading：
A Case Study of MyAdvantech's Internal Magazine Brochure Design
Semiconductor Industry Inspection Solutions Company's internal publication brochure design case
Novelis Conference Manual Enterprise Internal Magazine Album Design Case
