Xiaobian said: Recently, when I worked overtime late at night to retouch pictures, I stared at the beautiful album design draft on the computer screen, and my heart suddenly "thumped": when the customer received our carefully polished electronic file and his fingertips crossed the cold screen, is the "texture" and "weight sense" that we devoted our painstaking efforts to convey really still there? With this thought, I actually lost sleep.

Did you notice? The world around us is accelerating "electronization". From scanning code ordering in restaurants to mobile phone screens in subways, the torrent of information is rushing, but the carrier is getting lighter and thinner. Paper, an old friend who once carried human civilization for thousands of years, seems to be forced into the corner by luminous glass screens.

This undoubtedly sounded a wake-up call for us brochure design organizations. When the customer's first reaction is "make an H5" or "just send a PDF", the foundation of our existence seems to be shaking: in the era of electronic screen rule, has it become an outdated luxury to carefully design a physical album? Even, are we institutions experiencing a quiet existential crisis?

The sense of crisis is not groundless. The advantages of electronic media are obvious: the propagation speed is the speed of light, the coverage range is far-reaching, the cost is relatively low, and the update and iteration are in a flash. It builds an instant, interactive, infinitely linked bit world. A world where information seems to be at your fingertips and experiences as if at your fingertips.

However, when we indulge in the convenience of the bit world, do we ignore the heavy philosophy about "existence" itself carried by paper?

The weight of "physical properties": Paper is the anchor point against nothingness. Heidegger, a German philosopher, emphasized the "existence in the world" of "herein", and things are the habitats of meaning. A physical album, its existence is irrefutable-specific size, weight, touch, ink smell, and even subtle sound when turned. It takes up space and has a physical "fingerprint" that cannot be copied. When customers or users hold it in their hands, this embodied interaction establishes a sense of "presence" and "reality" that electronic documents cannot match. It is a solid anchor point of information in the physical world, resisting the nihilistic tendency of digital information that is easy to copy, easy to dissipate and easy to drown. The value of a design organization lies in transforming and condensing abstract brand ideas and complex product information into this touchable and perceptible "thing", giving the information the dignity of physical form.

Guardian of "aura": concentration and ritual flowing between pages. Benjamin, a thinker, once lamented the disappearance of "Aura" in the era of mechanical reproduction. Electronic screens are naturally hotbeds of "multi-tasking" and "fragmentation", and information slides through like flowing water, making it difficult to stop. A well-designed album is different. The act of opening it itself is a small "ritual"-it requires the user to temporarily let go of other distractions and focus on it. The design organization carefully constructs the "field" and "rhythm" of this reading through layout, color, image sequence, paper selection and even binding methods. In this field, information is no longer a cold bitstream, but a narrative endowed with temperature, rhythm and depth. It invites readers to immerse, think and taste repeatedly, guarding the precious concentration and "aura" in information transmission.

The endowment of "sense of ritual": the transformation from tools to treasures. French sociologist Moss's research on "gift" reveals the social relationship and spiritual value carried by things. An excellent picture album, whose significance goes far beyond the information transmission tool itself. The work of the design agency is essentially to transform the brand value and core demands of customers into a "gift" with a "sense of ritual" through visual language and materialized carriers. This "gift" is geared towards the client's client or partner. When a well-designed and well-printed album is solemnly handed over or placed on an important occasion, it conveys not only information, but also a kind of respect, a kind of sincerity and a firm declaration of its own brand value. It implies: "We value this exchange, and we devote our hearts to it." This sense of ritual carried by the texture of "things" is a way of emotional connection and trust building that electronic documents can't match.

Therefore, the crisis of brochure design organizations is essentially not a simple substitution of paper and screen, but in the digital torrent, have we forgotten the profound needs of "shelter" for information, "focus field" for experience and "ceremony carrier" for value.

Electronic screen is not the enemy, it is a powerful tool that expands the boundaries of information. However, the unique value of the existence of brochure design institutions lies in our deep understanding of the philosophy of "physical properties". We are not simple typographers, but "alchemists" and "materializers" of meaning. We understand that：

How to inject the abstract brand soul into the touchable paper texture? Do you choose warm cotton soft paper to convey humanistic care, or cold special paper to show the power of science and technology?

How to build an engaging visual narrative between the turned pages? Make reading itself a delightful journey full of discovery.

How to give a booklet a "gift" feeling of preciousness through design? Let the receiver feel the respect and value beyond the information itself.

What we provide is not only the design of promotional brochures, but also the "proof of brand existence" and "value communication ceremony" for customers in the physical world.

While the world rushes to the torrent of bits, we choose to be the night watchmen of the paper universe. We firmly believe that in the 　 of information, people still yearn for the truth that they can hold in their hands, for the concentrated tranquility when turning pages, and for a weighty and warm connection.

Brochure design agency The value of "existence" is deeply hidden here-in the cold electronic screen era, we guard the temperature, weight and sense of ritual about "existence".