Understanding the psychological strategies behind the design and planning of product albums
In modern society, the power of design occupies a decisive position in the commercial world, especially in the product album design, it can bring people the sense of endless years. Design, far more than simple visual stunning, more lies in the ability to touch people's hearts, quietly endow goods with spirituality. Uncovering the psychological strategy behind the product album design, a blend of modern commercial art images emerge.
First, we must understand the power of color. As a basic element of design, color can not only lead the visual direction, but also can stimulate people's emotional reaction, making the product from the "see" level to move people's hearts. Color psychology tells us that cool color can bring a calm, relaxed feeling, and warm color can let a person feel warm, vibrant. Designers properly use color of warm and cold, can build a bridge of emotion in the hearts of consumers can not cross.
Moreover, typographical design is the soul of the album, which uses the strategy of space. Designers through reasonable layout, form a sense of hierarchy, not only can guide people's line of sight flow, but also can convey the product information. The pyramid structure, F-type and Z-type layout theory, makes the information transmission clear and clear, without spending too much effort to understand the intrinsic value of the product.
In addition, the selection and use of pictures is an advanced strategy of album design. Master Zaina warned us that "a picture is worth a thousand words. In the high-tech era of information explosion, a powerful picture can convey the characteristics of a product in seconds, prompting consumers to quickly form a sense of identity and willingness to buy. At the same time, the original real picture with its unique humanization and authenticity, for the brand to set up the image, create a lingering sensory feast.
Finally, we can't ignore the use of illustrations, illustrations are the finishing touch of album design, and the psychological strategy behind them is to attract and retain consumers' attention. A suitable illustration detonates not only the visual impact, but also the essence of the product, so that consumers appreciate the positive and positive brand concept.
In conclusion,Product Album DesignThe psychological strategy behind it is actually to use various design elements and theories, make good use of people's psychological reaction, and deduce the intrinsic value of commodities at a high level, endowing them with extraordinary charm. It's like a wonderful symphony that makes people feel the beauty of life and the charm of the brand.