Do you feel full of question marks every time you mention "album design"? Corporate brochures, product brochures, brand albums... there are all kinds of names, what are the doorways? Today's dry goods, Xiaobian will take you through the "family pedigree" of album design. After reading it, you are no longer afraid of choosing the wrong direction!

1. According to the core mission and object: the purpose determines the form

Corporate image album design: This is the "image spokesperson" of the enterprise! Its core mission is to tell the world "who we are" and "how awesome we are". The content focuses on corporate culture, development history, team style, social responsibility and comprehensive strength. The design pays attention to atmosphere, stability and style, and mostly uses colors that reflect cultural heritage and pictures that show the enterprise environment. The purpose is to build a sense of trust and professionalism. Mainly for potential customers, partners, investors and even government leaders.

Product promotion album design: Simply put, it is the "gold salesman" of products. The goal is very straightforward-to sell goods! It should clearly show how good the product is, what problems it can solve, where it is used, and what unique advantages it has. The design style is flexible and changeable, scientific and technological products are cool, fashionable products are trendy, and agricultural products are naturally fresh. The core is to highlight the product itself, catch the eye with high-value pictures and clear layout, and make customers want to buy it after seeing it!

Group brand album design: This belongs to the "tall" level, usually the "strategic white paper" of large group companies. It should clearly explain the group's grand vision, brand philosophy, its complex business landscape and how they work together. The design must be high-end, simple, international, full of power and authority, with large scene diagrams, abstract graphics and high-quality material craftsmanship commonly used. Mainly for investors, high-level government officials and strategic partners.

Album design for investment promotion: specially designed to attract "partners". The core is to show that the business model is more profitable, the franchise policy is more attractive, and the headquarters support is more powerful. The design should highlight the prospect of return on investment, show successful cases and profit models with pictures and texts, and the style is both convincing and attractive.

Annual report album design: the "annual report card" of enterprises to shareholders and the public. The content focuses on the operating results, financial highlights and future planning of the past year. Design needs to find a balance between rigorous professionalism (clear data charts) and creative beauty.

2. Divided by industry fields: interlaced lines are like mountains, and picture albums are very different

Real estate album design: selling "dream home" and "prime location". Focus on rendering the quality of real estate, exquisite apartment type, invincible location value and better life scenes in the future. The design has strong visual impact, and a large number of renderings, real pictures and location maps are used.

Medical and health album design: professionalism and trust are lifelines. Emphasis on technical strength, expert team, advanced equipment and successful cases (strict compliance with advertising regulations is required). The design style tends to be rigorous, professional and clean, and conveys safe and reliable information.

Album design of educational institutions: the core is "educating people as the foundation". Highlight the unique educational concept, strong teachers, scientific curriculum system and superior campus environment. The design style is often friendly, energetic and cultural.

Travel brochure design: The purpose is to "seduce people to play". Win by beautiful landscape photography, unique cultural experience and attractive itinerary planning. Design must give priority to vision, which makes people have the impulse to "leave" at first glance.

Third, according to the way of information organization: the content arrangement is exquisite

Comprehensive album design: like a "enterprise family bucket", it contains company introduction, product display, successful cases, etc. Suitable for companies that are just starting out or have relatively simple businesses. One booklet explains everything.

Thematic album design: focus on a "point" and dig deep. For example, technical white papers, anniversary specials, and big event albums. The content is highly focused and analyzed in depth.

Serial album design: Take the route of "combination boxing". For example, automobile brands publish brochures according to different models, or group companies design them separately for different business segments. Form a systematic communication matrix, and the information is more professional and in-depth.

4. Divided according to the form of carrier: the dispute between paper and electricity, each has its own merits

Printed Giclee Design: Traditional "Paper Artwork". When designing, special attention is paid to the advanced texture experience brought by the material feel (special paper), printing process (bronzing, UV, embossing) and binding methods (hardcover, thread binding, saddle nails). Holding it in your hand, it's full of weight.

Electronic album design: the "new interactive favorite" in the digital age. Based on PDF or web pages, the playability is greatly increased-embedded videos, animations, hyperlink jumps, and even 3D displays. The advantages lie in fast dissemination, low cost, traceable reading data and good interactive experience.

5. Jump out of the business circle: those picture album designs with temperature

Art/Portfolio Album Design: "Works Exhibition Hall" for Artists, Photographers and Designers. The core is visual expression and narrative, the typesetting is extremely creative and individual, and the form serves the artistic value of the content itself.

Commemorative album design: a "time capsule" carrying precious memories. Used for school anniversary, wedding, team growth record, etc. The design is emotional, personalized and full of commemorative significance.

Public welfare album design: a "proposal" for love. Convey public welfare concepts, display project results, and call for social attention and action. Design needs to be both infectious (touching people's hearts) and credible (authentic and credible).

In the final analysis, understand album designAll kinds of categories are by no means for memorizing a few nouns. Its core value lies in letting you know clearly what kind of "right way" picture album we need to come up with in the face of different communication objects, different business goals and different industry characteristics. Is it to choose the printed album design with thick texture to highlight the brand heritage? Or embrace flexible electronic album design to achieve efficient communication and interaction? Is it to design a corporate album to shape the overall image, or to create an eye-catching product album design for explosive items? Or is it a high-end brand album design for the group's strategic layout? Every accurate classification choice means that your information transmission is more effective, resource investment is more focused, and the final design results can directly hit people's hearts, realizing the perfect expression of the brand and the strong drive of commercial value. So, before starting your album design project next time, ask yourself: What category should it fall into?