Recently, I helped several industrial manufacturing enterprises to upgrade their brochures, and found that the brochure design of kiln manufacturers was particularly "grinding"-the technical parameters were like gobbledygook, the equipment pictures were dusty, and the development process was dry... Today, let's take a look at how to break these pain points. Xiaobian will teach you how to make professional brochures that customers can understand and sales can easily use!

Difficulty 1: The technical term becomes a "hypnosis spell", which customers cannot understand

"Thermal shock stability of refractory materials in Track-type tunnel kilns..." This kind of description is fine in technical documents, but it is an artifact to dissuade them in brochures.

The editor suggests doing this ：

A three-dimensional cross-sectional view is used to show the kiln structure, with a popular explanation marked next to it: "A firing channel like a high-speed rail tunnel, and the temperature is accurately controlled to ± 5 ℃". In the case brochure, the roller kiln and the orbital kiln are compared and presented, and with labels such as "continuous production" and "30% energy saving", the information can be understood in seconds.

In addition, transform technical parameters into customer benefits. For example: "Intelligent temperature control system = 10% reduction of scrap rate = saving you XX million raw material costs every year".

Difficulty 2: The production equipment is shot into a "steel monster" with no aesthetic feeling

The environment of the kiln workshop is complex, and problems such as messy pipelines and dark background often appear in real pictures (such as insufficient clarity of case pictures in materials).

The editor suggests doing this ：

1: Macro photography: focus on the lattice changes inside the kiln to capture a sense of technology

2: Drone overhead photography: showing the spectacular scene of the fully automatic production line

3: 3D rendering: demonstrating the principle of thermal energy cycle with flow chart

In addition, the "kiln fire gold" gradient can be used instead of the traditional gray tone. Referring to the case booklet, the red in the high-temperature area collides with the technological blue, which not only retains the industrial sense but also enhances the texture.

Difficulty 3: Qualification certificates are piled up into "psoriasis", and the key points are vague

We routinely get a bunch of certificate materials, ISO certification, high-tech enterprise and other qualifications are crowded on a page, like opening a Chinese medicine shop.

The editor suggests doing this ：

Certificate hierarchical layout

Top core logo: enlarge and display industry authoritative certification

Middle patent wall: chip array typesetting utility model patent

Bottom cooperation LOGO: format arrangement customer LOGO

Loose-leaf certificate holder design: Make it into an envelope form on the back cover of the booklet, update the qualification documents at any time, and solve the problem of "printing is obsolete".

Difficulty 4: The manufacturing process is described as a "running account" with no memory points

The timeline of "founded in 1997 → expansion in 2005 → technological transformation in 2020" makes people feel sleepy.

The editor suggests doing this ：

Technical Milestone Map

Transform development history into technological breakthrough stories ：

1997: Handmade kiln (with old photos)

2010: The first automated production line (red explosion sticker marked "thermal efficiency increased by 40%")

2024: AI smart kiln group (QR code link real-life video)

You can also use the comparison chart of two sets of fired products to speak: the traditional kiln finished products on the left have obvious spots, and the intelligent kiln finished products on the right have uniform glaze color, and the visual impact far exceeds that of words.

Difficulty 5: The data report is written as a "mathematics test paper", and the transformation is weak

Data such as "total assets of 120 million, annual output of 50 pieces of equipment" are placed alone, and customers are indifferent.

The editor suggests doing this ：

Data Visualization Magic

Use kiln modeling histograms to represent production capacity growth: "Production capacity soared 300% from 2019 to 2023"

Distribution of world map annotation equipment: European and American regions full of red flags strengthen international influence

Excerpt from the original words of the partner: "After cooperating with this enterprise, the cost of gas dropped by 18%", which is ten times more powerful than boasting.

Good brochure is "Technical Translator Brand Amplifier", Kiln Manufacturing Corporate Brochure DesignThere is no need for flowery rhetoric with production, but it should be a bridge between technology and market. Turn the "track tunnel kiln" into a visible benefit for customers, turn the "thermal shock stability" into a perceived quality, and let the cold steel frame structure convey hot innovative energy-this is the decisive way for professional manufacturers to win brand marketing. When your brochure can make the purchasing manager's eyes shine, the technical director nod frequently, and the boss willing to display it on the tea table, influence and cooperation will naturally come naturally.