My friend, Lao Zhang, hit a wall again: the products were so hyped that the customers turned their heads and forgot everything. Drinking beer and patting the table: "I lack something that can'nail 'my customers' minds for me!" I was shocked: Isn't this our brochure that is often used as a vase? Too many brochures are either exaggerated or like instructions, and they have no fighting power at all! Today, Xiaobian teaches you to turn it into a "malicious horn" for signing a bill.

1. Why does your brochure "eat dust" on the customer's desk?

The purchasing decisions of B-end enterprise users are very complicated, technology is the doorway, purchasing is a small amount of money, and the boss wants to operate stably. Want to take it all in a product brochure? Often no one can be impressed, and the result is that they are thrown in the corner and eaten ashes. Carefully printed brochures either eat dust in a corner of customers, or have just been "recycled" in regular sorting. If the design is not careful, no matter how thick it is, it will be useless.

2. To "customize" valuable manuals for the decision-making chain of B-end users

To impress B-end users, you have to understand their rational logic, that is, look at actual results and calculate input and output. What the customer bought was the product in this product book, the solution, not the design of this product book. Customers spend real money to purchase equipment, products and services. Why? In order to increase product lines, improve work efficiency, expand business layout and save production costs? These, we should give customers a visible and memorable information point in our product brochures. In this way, we won't waste the design fees and printing fees we pay.

3. The content must be hard-core, which is king

For B-end users, the core of product brochures is not beautiful vision, but real content. An excellent corporate product brochure design depends on seven points on content, and the remaining three points are the assists left for design. For example, when faced with complex data, don't use numbers to express it. Draw charts, comparison charts, and flow charts directly. Clarity and direct expression of results.

4. Let the product brochure "come alive"

Excellent B-end enterprise product brochure design must be able to take the initiative and make precise efforts. It's not that the printing is not beautiful enough, but that it fails to "live" in the customer's decision-making chain. Therefore, we need to disassemble its content. What technicians want to see should be reflected in the booklet, what purchasing managers want to see should also be reflected in the booklet, and what bosses want to see should be reflected. This is not to say that a booklet is divided into three books, but to transmit and express information through different chapters. After the brochure is finished, the customer thinks it is good, and then what? You can't expect him to take the initiative to find you! Design must guide action. In the design, it is necessary to give the customer a clear step of "next step". Place the core contacts (sales director, regional manager), exclusive consultation hotline, and WeChat customer service QR code in key positions of the booklet (such as the back cover, the sidebar of the inner page, and the back of the case page) prominently and repeatedly. Don't make customers struggle to find it!

Once in place " Enterprise product brochure design ", definitely worth the money. It can continue to speak for you, build trust and urge orders. Let this booklet firmly shoulder the important task of conquering the B-side, and clearly and powerfully smash the signal of "we are worth choosing" into the hearts of target customers in different ways and through different dimensions!