Advertisement brochure is one of the important means of enterprise publicity, its design and production cost directly affects the enterprise marketing effect. In advertising brochure design, per square is a common pricing method, but is this pricing method applicable to all brochure types? Let's discuss below.

First, we need to understand the meaning of squared. By square means that the designer calculates the design cost according to the area of the design draft, usually per square meter. This method is applicable to some large-scale advertisement brochures with complete contents, such as enterprise annual reports and product catalogs. Because these brochures require designers to complete a lot of content, need to invest a lot of time and energy to design, so by square calculation can be more accurate to calculate the designer's workload and work value.

However, for some small brochures, such as one-page posters, leaflets, etc., the squared calculation is not quite appropriate. Because the design workload of these brochures is relatively small, the designer's main task is to design, typesetting and adjustment. The difficulty of the work is not too great. The square calculation may easily lead to the designer's excessive charges, or even some unreasonable charges.

In addition, the squared calculation is not appropriate for some brochure design situations where special skills or materials are required, such as stereo modeling, hand-drawn illustrations, etc. Because the cost of these skills and materials is already included in the design cost, squared calculation results in the designer charging too low or too high to reflect the value of his work.

Therefore, for different types of brochures, we should choose reasonable pricing methods according to their characteristics and the ability of designers.

When choosing the valuation method, we should consider the designer's workload, the difficulty and the value, so as to ensure that the designer's work gets the due return. At the same time, we should respect market law and avoid unreasonable charges.

To sum up, advertisingBrochure DesignThe costing of the needs to take into account the different types of brochures and the level of designers. When determining the design cost, we should take into account all kinds of factors as far as possible to ensure that the designer's labor value is reasonably reflected.

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