Integration and Embodiment of Humanized Design Concept in Brand Album Design
In this era of change and innovation, the human-oriented design concept has been widely recognized and deeply practiced. This new design direction, especially in the brand album design has been vividly and concretely reflected. It not only enhances the artistic style of the album design, but also strengthens the interaction and closeness between the brand and consumers.
"Humanized design" is not an abstract call or an empty idea, but rather a consideration of people's perception, understanding and usage habits in the design process, thereby promoting the integration of design elements, colors, graphics, layout, text and other factors, making the design more meaningful and closer to consumers. Be liked and accepted by consumers. Its real value lies in providing a new perspective to solve problems and creating excellent brand album design solutions.
In the brand album design, the humanized design mainly presents in the following aspects. Firstly, in the layout, designers need to consider the visual fluidity of readers reading, follow the "Z" and "F" reading rules, let the information present orderly and unified. Then in color selection, pay attention to emotional connection, use color to transmit brand value and corporate culture, build resonance. Second, in the font design, should give priority to readability and comfort, and use the visual impact strong headlines as far as possible to guide readers to focus on the focus. Finally, in the visual element, designers need to construct and convey information through symbols, images, photos and other elements, so that they can meet the needs of aesthetics and information transmission at the same time.
As the core of the brand's album design, this humanized design concept aims to create a smooth reading experience, clear information transmission, and excellent visual effect. It takes consumer's demand as the starting point of design, combines design with people's demand, expectation, emotion, value and so on, so that the brand album design becomes more vivid, has extensive resonance and stronger influence.
However, the realization of humanized design is not an overnight thing. It needs designers to have keen insight and highly innovative thinking, but also needs enterprises and brands to understand and identify the design concept. The most important thing is to have a deep understanding of people and endow the design with human emotion, so that the design can become a bridge connecting brand and consumers.
From an overall perspective, the realization of humanized design concept is a systematic project. It needs to collect interdisciplinary knowledge, draw lessons from psychology, sociology, art, marketing and other fields of ideas and methods, excavate consumer demand and expectation, perfect brand value expression, optimize design implementation strategy. Then through fine design practice, perfect color matching rules, text layout, visual elements and other details, make it more human and attractive.
In general, the use of the humanized design concept in the brandPicture AlbumThe design has a wide and far-reaching impact. It not only enhances the quality and aesthetic perception of the brand album design, but also enhances the interaction and closeness between the brand and consumers, which has a positive effect on the brand construction and brand value transmission. Therefore, every designer dedicated to brand album design should learn and practice the humanized design concept, so that the design more in line with people's needs, more humanized.
Recommended Reading：
Basics of product album design: Learn how to make a hardback album
Build brand image: The Importance of the Design of Hardcover Albums
Visual strategy in product album design: Take the hardcover album as an example
