Recently, the background has received many complaints from customers: "Obviously, we attach great importance to brochures, but in the past, we always feel that the designers don't understand the information properly, and it's tired to revise it repeatedly..." If you ask carefully, most of the problems lie in the way the information is provided-sending a few messages on WeChat, attaching a form to an email, and adding some points verbally... the information is broken all over the floor! As a brochure design and printing company that has been deeply involved in the industry for many years, Xiaobian knows this kind of pain too well! Today, I will talk to you about how a reliable company can see and dismantle tricks and efficiently produce stunning albums in the face of customers' "fragmented information bombing"!

1. "Fragmented" information: an invisible stumbling block on the road of brochure design and printing

Imagine this scenario：

Monday morning: Customer WeChat sent: "Xiaobian, this is the latest product introduction of our company. Please have a look first! (Attached: a screenshot of a list of product names)"

Tuesday afternoon: I received an email in my mailbox: "Add some key points from the leader's speech (attached: a Word document without a title) By the way, the LOGO and several product pictures have also been sent to your mailbox."

Telephone communication on Wednesday: "Oh, by the way, we mainly want to highlight the concept of environmental protection this time. I forgot to mention it last time... and the target customers are high-end people..."

On Friday, he asked: "Is the first draft ready? The boss wants to see it next week!"

And the result? Designers "fish for needles" in the ocean of scattered information, and the first draft pieced together inevitably deviates from the core. Customers feel that "this is not what I want", and the design team feels that "the needs change and it's difficult to handle"... The communication cost has increased dramatically, the project cycle has been lengthened, the experience of both parties is discounted, and the final finished product may also be discounted! This kind of fragmentation has become the culprit of "dystocia" in many brochure projects.

2. Turning parts into whole: the practical rules of "reducing fragmentation" for professional brochure design and printing companies

Don't panic! Faced with fragmented information, excellent brochure design printing company own systematic approach：

1. Step 1: Establish an "information collection funnel"-"pocket" the fragments!

Say goodbye to "sending at will": Don't let customers lose information aimlessly. Provide a clear "Brochure Data Collection List" or online form, and guide the filling in a structured way (the company's core advantages, target groups, core products/services, key data that must be displayed, brand tonality keywords, reference style preferences, etc.).

Set up a "unified entrance": designate a unique docking person (shared folder), and all words, pictures, reference links, and revision opinions will be "thrown" here to avoid information scattered in different channels such as WeChat, email, and telephone. One entrance, information at your disposal.

First communication "digging deep holes": Don't rush for information! Design consultants will take the initiative to conduct in-depth interviews with customers (online/offline), ask questions layer by layer like "peeling onions", and explore core demands, brand stories, and market differences. This step can greatly reduce subsequent fragmented supplements caused by misunderstanding.

2. Step 2: Professional "information cosmetic surgeon" goes online-"spell" the pieces into beauty!

Combing and Structuring: Professional copywriters/planners (note: it's internal to the design printing company team!) comb, classify and refine the original "pieces" collected. Summarize scattered product selling points into a system, transform colloquial descriptions into refined copywriting, and find out the main logical line (such as: problem-> solution-> achievement case).

Content logic reengineering: based on the reading logic of brochures (attract-> understand-> convince-> act), reorganize information priority and presentation order. Make sure the core information stands out, the story line flows smoothly, and avoid information piling up.

Accurate copywriting output: Transform the integrated and refined content into accurate copywriting that conforms to the brand tonality, is easy to read, and impresses the target customers. This is the foundation of design and the soul guarantee of the final effect of design and printing!

3. Step 3: "Dynamic proofreading" in the design-let the fragments "set" down!

Copywriting confirmation is the key node: Before formally launching the design, be sure to confirm the final structured copy draft with the customer. In black and white (or electronic documents), it's clear and clear. Modifying copywriting costs are the lowest at this time! Avoid reworking after the design is finished due to major changes in copywriting.

Focus on vision in the design stage: After the copy is finalized, the feedback in the design process should focus on layout, color matching, picture application and visual presentation effect. Reduce visual adjustments due to inconsistent content understanding.

Efficient feedback mechanism: Using online review tools, customers can accurately circle the modification points on the design draft (such as "the text here is enlarged" and "this picture is replaced"), so as to avoid general invalid feedback such as "feeling wrong" and "being more atmospheric".

4. Step 4: "Traceless docking" in the printing process-let the design land perfectly!

Design and print "one skin": choose a brochure design and printing company with integrated services, and the core advantages are highlighted at this moment! The designer is very clear about which processes (bronzing, UV, special paper) can achieve the design effect, and the printer fully understands the designer's intention. Zero barriers to expert communication.

Prepress inspection "double insurance": before the final output of the design draft, professional prepress personnel will conduct strict inspection (text conversion, bleeding position, color mode CMYK, picture resolution, etc.). At the same time, digital proofing will be provided to customers for final confirmation of physical color and content, which is the last important level to avoid errors in printed finished products.

Process selection "professional navigation": Faced with the choice of film lamination, binding method (saddle stud, glue binding, hardcover), paper grams, etc., professional printing consultants will give the best proposal according to the purpose, number of pages, budget and design style of the album, so as to ensure that the design idea is perfectly transformed into high-quality objects.

3. Case talk: How can fragmented information be "cleaned up" to be obedient?

A technology company (pseudonym: Chuangxin Technology) needs to make a new product launch album. Initial information provided: scattered PPT of product parameters, a few recordings of the boss's market vision, several laboratory photos taken by mobile phones, and scanned pages of competing albums.

Our response ：

In-depth interview: The consultant had a 2-hour in-depth communication with the marketing director and technical director, and unearthed the two core selling points of "ultra-low power consumption" and "edge computing" and real application scenario stories.

Structured list: Provide a detailed list to guide customers to supplement target customer portraits, specific application case data, high-definition product renderings and factory environment diagrams.

Copywriting reengineering: Plan to integrate fragmented information and refine the theme of "core power, intelligent edge". The copywriting logic is clear: pain points-> core solutions-> technical advantages-> successful cases-> future prospects.

Printing linkage: the designer uses dark blue tone technology line elements to highlight the sense of professionalism; In order to emphasize "low power consumption", it is recommended to use special paper with fine texture for printing, with local UV process to highlight chip icons, and wireless gluing to ensure smooth reading.

Results: The fragmented information was effectively integrated, and the album received unanimous praise at the press conference. Customers praised that "it fully expressed what we wanted to say, and the texture exceeded expectations!" The project cycle is 15% shorter than expected.

Fourth, choose "integration of design and printing" to end the trouble of fragmentation!

Fragmentation of information provided by customers is the norm, not an "mistake". The key lies in whether the docking brochure design and printing company has professional information integration ability, systematic process management, and seamless coordination mechanism throughout design and printing.

When design and printing are separated, information is like dropping the stick again and again in the relay run-the design company may not fully understand the limitations of the printing process, and it is difficult for the printing factory to realize the design draft; The printing house didn't understand the original design intent and had to execute it mechanically. Communication costs increase geometrically, and fragmented information is more likely to be distorted and omitted during transmission.

And a truly professional brochure design and printing company is the ultimate answer to this pain point. From the first "information fragment" you throw, we have a professional "funnel" to undertake it, an experienced "cosmetic surgeon" to sort it out and recreate it, and a tacit design and printing team to cooperate seamlessly. We not only know how to turn information into attractive pictures and texts, but also know how to make these pictures and texts become the physical brochure that can touch people's hearts in your hand through accurate color reproduction, appropriate paper touch and exquisite craftsmanship.

Stop letting fragmented information bring down your brochure project! Choose a company that can control the whole process, break parts into whole, and ensure the perfect unity of design and printingBrochure Design and Printing Company, is to choose to save worry, time and effort, and to choose a high-quality landing result that can truly represent the strength of your brand. Let professional people, with a complete service chain, take care of every step from "fragment" to "boutique" for you!