"It's also a corporate brochure. Why can the quotations of different companies be several times different?"

When the customer, Mr. Wang, came to us with quotations from three design companies and a confused face, this question couldn't be truer. As a brochure design consultant who has been in the industry for ten years, I know the core logic hidden behind the difference in quotations-designing corporate brochures is by no means a simple set of templates, but an in-depth brand value shaping.

Here are seven key factors that directly determine your final investment in designing a corporate brochure：

1. Design team: Qualifications determine value

Novice designers vs senior directors: Designers who have just entered the industry naturally charge fees close to the people, but their works often lack strategic depth; The experienced design director, who knows the market, the brand, and how to make the brochure "speak", naturally offers a higher price, but the conversion value brought is very different.

Case gold content: Design teams that have served well-known brands or leading companies in the same industry, and their experience can be directly used by you, and this "added value" will be reflected in the quotation.

2. Content volume and complexity: each page is a cost

Page basis: 8-page minimalistic brochure and 48-page group yearbook, with a huge difference in production cost.

Content difficulty: Is it just a list of product pictures, or does it require in-depth brand story mining, complex data visualization, and original illustrations? The complexity of content creation and arrangement directly affects the time and energy cost invested by designers.

3. Creative requirements: Originality is a hard cost

Template application vs tailor-made: Want to use ready-made templates to quickly publish manuscripts? Of course, the cost is low. But if you are looking for original designs that are unique and accurately convey brand DNA, from creative conception to repeated polishing, every investment is worth it.

Creative hierarchy: basic typography, regular vision, or integration of innovative interactive structures or artistic expression? Creative depth direct association quotes.

4. Visual materials: Picture quality is the first impression

Source: Use ordinary mobile phone photos provided by customers? Designers need to spend a lot of time retouching and coloring; Provide high-definition pictures of professional photography? Design gets twice the result with less effort; If designers need to buy genuine galleries or arrange professional shooting, the cost will inevitably increase.

Number of pictures: The more high-quality pictures that need to be processed and arranged, the greater the workload in the design process.

5. Time requirements: Speed has a price

Reasonable cycle vs emergency plugging: giving designers sufficient time can ensure creative incubation and detail polishing. If the request is "expedited", the team needs to mobilize more resources and work overtime to catch up with work, and emergency service fees are usually inevitable.

6. Number of modifications: Communication costs cannot be ignored

Clear requirements: The clearer the communication in the early stage and the clearer the requirements, the less likely it is to revise repeatedly in the later stage.

Scope of modification: Small-scale text adjustment vs overthrowing and starting-over structural changes? The number and scope of modifications agreed in the contract directly affect the composition of the quotation.

7. Printing process and material: visible texture, tangible cost

Paper Choice: Plain coated paper? Art paper? Specialty paper? The price difference of paper with different gram weights, textures and brands is significant.

Process blessing: Do you need hot stamping, hot silver stamping, UV, bumping, laminating, and spot color printing? Every additional complex process means an increase in printing cost and complexity of design document production.

Binding: saddle stud, glue bound, hardcover (lock thread hard shell cover)? The binding method directly affects the feel and grade of the finished product, and is also related to the cost.

Design corporate brochures, seems simple, but it is actually a precision forging of brand value. From the creative spark written by the designer to the texture work finally held in the hands of the customer, every link is shaping the professional image of the enterprise. The difference in quotations for designing corporate brochures just reflects the real gap between different teams in strategic depth, creative ability, execution experience and resource integration. The next time you compare quotations, you might as well ask yourself: What value does this brochure intend to deliver to the enterprise? Choosing a professional design team is to invest in a hit the floor market competitiveness for your brand.

Good design can speak for itself, while excellent design corporate brochures can make customers hear the echo of your brand.